đź’Why you’re not connecting with your dream clients and how to fix it
We all want to build businesses we love and work with our dream clients. But it's not always easy. This article looks at seven common problems and how to overcome them using tools such as a brand voice, customer personas, translation, SEO, a consistent content plan and outsourcing.
✨How to get customers as loyal as Swifties
Taylor Swift is the queen of creating a loyal fanbase so what can we learn from her? Here’s some lessons to apply to create a dedicated customer base who will want to buy from you every time.